Bitly

Founded by Peter Stern in 2008

Create, share, and track short links and QR codes easily

Pricing model

Free Tier

Rating

★ People love it

Time to value

Immediate

You can use Bitly to shorten URLs into branded links, generate dynamic QR codes, and track how people interact with them. It shows you where clicks and scans come from, what devices people use, and which campaigns perform best. You can create custom domains, bulk-generate links or QR codes, and see cross-channel analytics dashboards. It connects with thousands of apps and workflows, making it useful for marketing teams tracking campaigns across email, social media, and print.

What Bitly does

Shorten a long URL into a branded short link in secondsGenerate a custom QR code with brand colors and logoView click and scan analytics broken down by device and locationUpdate the destination URL of a dynamic QR code after it's been printedBulk upload URLs to create hundreds of short links at onceSet up UTM parameters on links to track campaign performanceDownload QR codes in SVG format for print materialsConnect Bitly to third-party tools via integrations or APICreate branded short links with custom domains and custom back-halvesGenerate dynamic QR codes that can be updated after creation without reprintingTrack clicks and scans by geography, device type, and referrer sourceBulk create hundreds of links or QR codes at once via CSV uploadCross-channel analytics dashboard showing performance across all campaignsAI-assisted link creation and analytics insightsConnects with 3,400+ third-party apps and workflowsDownload QR codes in PNG, JPEG, or SVG formats

Pricing breakdown

Pricing model: Free tier, Paid

PlanList price

FreeFree

Core$10 / mo

Recommended Growth$29 / mo

Premium$199 / mo

Tutorials & Demos

Frequently asked

Buffer

Hootsuite

Sprout Social HubSpot

HubSpot

Salesforce

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