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Enterprise Layer Intelligence
Categories/Data Analytics/Google Analytics
Google Analytics

Google Analytics

Founded by Larry Page & Sergey Brin in 2005

Track user traffic, engagement, and conversions across websites and mobile apps

Pricing model

Free

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Google Analytics to track visitor behavior across your websites and mobile apps. It collects interaction data such as page views, button clicks, and purchases so you can see where traffic originates and which marketing campaigns drive conversions. The service provides customizable dashboards, event tracking, and machine learning models that detect audience trends. By connecting your performance data with advertising networks, you can build specific remarketing lists and identify which user paths lead to completed transactions or dropped visits.

What Google Analytics does

Set up conversion event goals for form submissionsFilter traffic data to exclude internal office IP addressesGenerate weekly traffic reports for stakeholdersLink Google Search Console to monitor organic search queriesCreate custom audience lists for ad remarketingAnalyze visitor geographic locations and device typesExport event data to BigQuery for deep analysisTrack visitor behavior across websites and mobile applicationsMeasure custom events, link clicks, and file downloads automaticallyPredict future customer actions using machine learning modelsBuild custom funnels to see where visitors drop off during checkoutLink directly with Google advertising accounts to share audience listsExport raw event data to cloud storage for custom SQL queriesCreate custom dashboards and visual reports for team members

Pricing breakdown

Pricing model: Free

Frequently asked

Google AdsGoogle AdsGoogle CloudGoogle CloudGoogle Search ConsoleGoogle Search ConsoleBigQueryBigQuery

Used by

Alexandre Kantjas

Alexandre Kantjas

CEO @ 9x

In their stack
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Amira Blaiech

Amira Blaiech

Social Media Manager @ Self

In their stack
Amman Ahmed

Amman Ahmed

CEO @ Music For Pets

In their stack
Connect
Benoit D

Benoit D

Startup Founder @ haniko

In their stack
Connect
Carly Jefferson

Carly Jefferson

Startup Founder @ Uncomplicated Brands

In their stack
Connect
Chad

Chad

CEO @ T

In their stack
Charles Ghyselinck

Charles Ghyselinck

Lead Generation Specialist @ Optios

In their stack
danny balkwill

danny balkwill

Growth Manager @ Vitamasques

In their stack
Dylan Firn

Dylan Firn

GTM Lead @ Bookboost AB

In their stack
Farrouk Abderrahim

Farrouk Abderrahim

AI Engineer @ Customgpt

In their stack
Grant Fuellenbach

Grant Fuellenbach

Data Analyst @ Drone Pros

In their stack
Harry Carson

Harry Carson

Startup Founder @ SnapSummary

In their stack
Ibrahim El Mohdar

Ibrahim El Mohdar

Startup Founder @ Fanzword

In their stack
Ilhame kodade

Ilhame kodade

Software Developer 👩🏻‍💻

In their stack
Connect
Jacques deCock

Jacques deCock

Other @ iFUnd

In their stack
Jas

Jas

SEO Specialist @ Pensa digital

In their stack
Juliana Amorim

Juliana Amorim

Startup Founder @ Croct

In their stack
Konstantina

Konstantina

Brand Manager @ HP

In their stack
Kushal

Kushal

Digital Marketing Specialist @ Socialee

In their stack
Martin Reid

Martin Reid

In their stack
Mukesh Kumar Balasubramanian

Mukesh Kumar Balasubramanian

Digital Marketing Specialist @ Adzen Digital

In their stack
Muskan Sahetai

Muskan Sahetai

Social Media Manager @ Techbible

In their stack
Nandhan

Nandhan

UX Designer @ JOSTL.

In their stack
Neil Patel

Neil Patel

SEO Specialist @ Neil Patel Digital

In their stack
Connect
Rakesh Ray

Rakesh Ray

Startup Founder @ BOCÄ

In their stack
Sonny Li

Sonny Li

CEO @ Codédex

In their stack
Connect
Thea Naree

Thea Naree

Growth Manager @ LocalizeDirect

In their stack
Tobi

Tobi

CEO @ TwoShot

In their stack
Tom Alder

Tom Alder

Founder @ Strategy Breakdowns

In their stack
Connect
Vova Nikulin

Vova Nikulin

CEO @ BPA.pro

In their stack

Want a tailored answer?

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Google Analytics, GA4, web analytics, website traffic, conversion tracking, user behavior, audience demographics, event tracking, bounce rate, session duration, Google Ads integration, cross-platform tracking, ecommerce tracking, reporting dashboard, campaign attribution