Web Analytics · Founded by Larry Page & Sergey Brin in 2005

Google Analytics

Understand how users interact with your website.

Add to my stack →♡ Save for laterVisit marketingplatform.google.com ↗

Cost

Free

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Google Analytics for tracking and analyzing user interactions on your website or app. This tool provides insights into customer behaviors, acquisition channels, and conversion paths. Standout features include real-time data tracking and customizable reporting. Practical use cases involve monitoring marketing campaign effectiveness, tracking audience demographics, and understanding content engagement levels. It’s essential for optimizing your digital strategy.

What Google Analytics does

Track website trafficAnalyze user behaviorMonitor marketing campaignsGenerate reportsUnderstand customer demographics

Frequently asked

What tasks does Google Analytics help with?+

What does Google Analytics cost?+

What does Google Analytics integrate with?−

MailchimpGoogle Search ConsoleSalesforce

Who is Google Analytics for?+

What are the best alternatives to Google Analytics?+

Want a tailored answer?

See whether Google Analytics fits your stack.

Techbible weighs Google Analytics against what you already pay for, your team shape, and the work that's actually happening. Free to start.

Connect your stack →

More in Web Analytics

All tools →

Mouseflow

Tools for website behavior analytics

Lucky Orange

Analyze and optimize your website's user experience.

Hotjar

Understand user behavior on your website.

Similarweb

Analyze website traffic and performance

Google Trends

Shows the latest trends and data on search topics.

Viewstats

Track and analyze your website's performance.

Microsoft Clarity

A tool for website analytics and user behavior insights.

PageSpeed Insights

Analyze and optimize the speed of your website.