Similarweb

Founded by Or Offer in 2007

Analyze website traffic and track competitor performance

Pricing model

Paid

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Similarweb to analyze website traffic, monitor digital market trends, and research competitors across online channels. The tool provides insights into website visitor numbers, traffic sources, audience demographics, and user engagement metrics. You can inspect organic search terms and paid search keywords to understand what drives traffic to competitor sites. It also tracks mobile app usage, e-commerce transactions, and shopper habits on major marketplaces. Teams can study industry benchmarks, discover emerging market trends, and uncover new sales opportunities with comprehensive online data.

What Similarweb does

Look up monthly unique visitor counts for any domainExport lists of top-performing organic search queriesAudit competitor referral traffic sources and partnersTrack mobile app engagement across global app storesEnrich sales pipelines with company digital footprint dataAnalyze consumer purchase trends on e-commerce marketplacesGlobal website traffic and visitor engagement metricsOrganic and paid search keyword performance trackingCompetitor display, social, and search ad monitoringMobile app usage and store performance statisticsAudience demographic and interests segmentationFull-funnel Amazon marketplace and retail buyer trendsDirect API access to digital market datasetsBrand visibility tracking across AI search responses