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Enterprise Layer Intelligence
Categories/Social Media Marketing/Hootsuite
Hootsuite

Hootsuite

Founded by Ryan Holmes in 2008

Schedule posts, reply to messages, and analyze performance across multiple social accounts

Pricing model

Free Trial

Rating

★ Positive

Time to value

< 1

You can use Hootsuite to manage social media accounts across multiple networks from a single dashboard. Plan and schedule posts across different profiles, discover the best times to publish, and generate captions with built-in writing assistants. The software gathers comments and direct messages into a unified inbox so your team can assign conversations and reply faster. You can also monitor brand mentions, track competitor performance, follow industry trends, and review detailed reports to see which social content brings the highest reach and engagement.

What Hootsuite does

Schedule social posts across multiple networks simultaneouslyManage direct messages and comments from a shared team inboxIdentify optimal posting times based on historical audience engagementTrack competitor publishing cadence and engagement metricsDraft captions and social updates using built-in AI promptsExport performance analytics reports covering audience growth and interactionsMonitor social media sentiment around specific keywords and brandsCentralized calendar for scheduling posts across multiple social networksUnified inbox to respond to direct messages and public commentsAutomated recommendations for optimal posting times per networkCompetitor benchmarking for posting frequency and audience responseTrend discovery streams and sentiment tracking for topics and hashtagsAI assistant to generate captions and content ideasDirect connectors to manage social workflows within ChatGPT and Claude

Pricing breakdown

Pricing model: Free trial

PlanList price
Standard (per user) (annual billing)$99 / mo, billed annually
Professional (per user) (annual billing)$199 / mo, billed annually
Advanced (per user) (annual billing)$399 / mo, billed annually
View full pricing page ↗

Frequently asked

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Used by

Callum Brankley

Callum Brankley

Digital Marketing Specialist @ SeedLegals

In their stack
Connect
Neil Patel

Neil Patel

SEO Specialist @ Neil Patel Digital

In their stack
Connect
Nicolette Chinomona

Nicolette Chinomona

CEO @ Spark Ideas Group

In their stack
Olu Arisekola

Olu Arisekola

Product Manager @ Holding Health

In their stack
Connect
Rakesh Ray

Rakesh Ray

Startup Founder @ BOCÄ

In their stack
Rinke van Zanden

Rinke van Zanden

In their stack

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Hootsuite, social media management, social media scheduling, post publisher, unified inbox, social listening, competitor analysis, social media analytics, content calendar, bulk scheduling, social engagement, Instagram DM automation, trend tracking, sentiment analysis, social reporting