Qualtrics

Founded by Ryan Smith in 2002

Collect and analyze customer and employee experience data across every channel

Cost

Demo

Rating

★ Mixed Reviews

Time to value

Long Setup (> 1 day)

You can use Qualtrics to gather feedback from customers, employees, and patients through surveys, digital interactions, phone calls, and more. It combines all that data into one place, runs text analytics to find themes and sentiment, and suggests actions to take. You can run market research with AI-generated synthetic audiences, track satisfaction at specific locations, automate follow-up responses, and measure how experience changes relate to business outcomes like revenue and churn.

What Qualtrics does

Build and distribute surveys across email, SMS, web, and in-app channelsAnalyze open-ended feedback responses to identify recurring themes and sentimentSet up automated alerts and follow-up actions when satisfaction scores drop below a thresholdCreate synthetic audience panels to validate product or marketing hypotheses quicklyGenerate location-by-location performance reports for operations and regional managersConfigure Experience Agents to auto-respond to customer feedback within set rulesMap customer journey touchpoints and measure satisfaction at each stageExport experience data and insights into reports for executive stakeholdersCollects feedback across surveys, phone calls, digital interactions, and in-store channels in one placeUses AI-generated synthetic audiences to test messaging and concepts in hours instead of weeksAutomatically analyzes open-text responses to find themes, sentiment, and risk signalsTriggers automated workflows and responses based on customer feedback without manual reviewProvides location-level insights and recommended actions for managers at each siteIncludes pre-built benchmarks, frameworks, and best-practice playbooks from experience management researchExperience Agents can respond to customers automatically within defined guardrails

Tutorials & Demos

Frequently asked

Salesforce Slack

Slack

ServiceNow

Microsoft Teams Zendesk

Zendesk

Workday

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