Qualtrics

Founded by Ryan Smith in 2002

Collect customer and employee feedback across channels to predict behavior and drive retention

Pricing model

Demo

Rating

★ Mixed Reviews

Time to value

Long Setup (> 1 day)

You can use Qualtrics to gather and analyze feedback from customers and employees across multiple digital and in-person touchpoints. It lets you run customer satisfaction surveys, measure Net Promoter Scores, test new product concepts, and monitor brand perception in real time. Organizations use synthetic audiences and machine learning models to test marketing messages before launching campaigns. You can also monitor employee sentiment through pulse surveys, automate customer service ticket routing, identify at-risk accounts, and trigger automated follow-up workflows based on negative survey responses.

What Qualtrics does

Design and distribute custom multi-page research surveysTrack Net Promoter Score and Customer Effort Score metricsSimulate customer responses using synthetic audiencesAnalyze text feedback with automated sentiment scoringTrigger alert emails when customers submit negative reviewsGenerate executive presentation decks from live survey dataBenchmark organizational survey scores against industry averagesOmnichannel customer feedback collection across web, mobile, and in-person locationsSynthetic audience testing using language models to validate messaging and creative before launchEmployee pulse and engagement surveys with automated action planning for team managersPredictive churn modeling that flags at-risk customers before they leaveAutomated routing of negative customer responses to support and frontline service teamsPre-built industry benchmarks, research methodologies, and survey question templatesProduct concept testing tools for pricing validation and feature prioritizationRole-based reporting dashboards tailored for executive leaders and store managers