Fairing

Founded 2020

Collect post-purchase attribution surveys from customers to measure marketing channel performance

Pricing model

Free

You can use Fairing to run post-purchase attribution surveys that capture direct feedback from customers after checkout. It asks shoppers how they discovered your brand and uses follow-up questions to pinpoint specific creators, podcasts, ads, or word-of-mouth channels. You can combine survey responses with your store data to verify actual acquisition sources that tracking pixels miss. Fairing also sends response data directly to analytics tools, ad channels, and data warehouses, giving your team accurate reporting on which campaigns bring in buyers.

What Fairing does

Set up post-purchase attribution surveys at checkoutCreate conditional follow-up questions for specific answersSync survey responses to Google Sheets or data warehousesTrack creator and influencer marketing attributionExport zero-party attribution reports for marketing reviewMeasure customer satisfaction using NPS surveysAdaptive follow-up questions based on initial customer responsesDirect integration with Shopify checkout and confirmation pagesResponse validation to maintain clean customer survey dataDirect data syncing to warehouses, analytics tools, and ad channelsZero-party attribution tracking for podcasts, influencers, and word-of-mouthQuestion Stream feature for sequencing multiple survey promptsNPS survey capability to collect post-purchase customer satisfaction scores