Google Tag Manager

Founded 2012

Manage and deploy website tracking tags without editing code

Cost

Free

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Google Tag Manager to add and update tracking tags on your website or app without touching the source code. It lets you manage Google Analytics, conversion tracking, remarketing, and third-party tags from one interface. You can set up rules for when tags fire, test changes before publishing, and control who on your team can edit or publish tags. It works alongside Google Analytics to collect and send data about user behavior.

What Google Tag Manager does

Add a Google Analytics tag to every page of a websiteCreate a trigger that fires when a user submits a contact formPreview and debug tag behavior before publishing changesSet up cross-domain tracking using built-in configuration optionsPublish a new container version with updated tracking rulesGrant read-only access to a client so they can review tag setupImport a tag container template from another projectTrack custom events like video plays or file downloadsDeploy and update tracking tags without editing website codePreview and debug tags before publishing liveSet trigger rules to control when tags fire based on user actionsManage multiple users with different permission levelsBuilt-in templates for common tags like Google Analytics and AdsVersion history lets you roll back to previous tag configurationsWorks on websites and mobile appsSupports custom JavaScript and HTML tags for advanced tracking