Google Tag Manager

Founded 2012

Manage and deploy marketing tags and tracking pixels on your website without writing code

Pricing model

Free

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Google Tag Manager to deploy and manage measurement tags across your website or mobile application without modifying the source code directly. It lets you create custom triggers, variables, and tags to track user actions such as button clicks, form submissions, video views, and scroll depth. You can preview changes, test configurations in a debug environment, and inspect tag firing before publishing updates live. It also supports third-party tracking scripts, version history rollback, and collaborative user permissions for marketing teams.

What Google Tag Manager does

Create triggers based on specific page URLs or click elementsConfigure variables to capture values from the data layerSet up Google Analytics event tags for button interactionsTest tag firing using the interactive preview and debug consolePublish container versions to deploy script updates instantlyManage user access permissions and approval workflowsImplement third-party conversion tracking pixelsCentralized container to manage all third-party tracking scriptsBuilt-in debug mode to preview and test tags before publishingEvent-driven data layer for structured site interaction trackingPre-built tag templates for popular marketing and analytics servicesCustom trigger rules based on clicks, form submissions, and timersVersion control and rollback capabilities for tag workspace changesUser permission controls to regulate publishing rights across teams