Subsets

Founded by Martin Johnsen in 2022

Trusted retention automation platform for leading consumer subscription businesses. Predict churn with AI, automate A/B tests, and increase LTV, without engineering support.

Cost

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Subsets to predict which subscribers might cancel, run A/B tests on retention strategies, and automatically turn successful experiments into ongoing campaigns. It uses AI to identify at-risk customers and high-value segments across your subscription lifecycle. The tool helps commercial teams test different offers, messages, and engagement tactics without needing developers. You can track results across metrics like retention rate and lifetime value, then automatically scale winning approaches to all future subscribers.

What Subsets does

Segment subscribers by churn risk using AI predictionsSet up automated A/B tests for retention campaignsMonitor experiment results across key business metricsCreate behavioral triggers for automated email sequencesAnalyze which features correlate with subscriber retentionBuild predictive models for subscription upgrade opportunitiesTrack customer lifetime value changes from retention effortsGenerate reports on retention experiment performanceAI predicts churn risk and upgrade opportunities automaticallyRuns A/B tests across existing marketing tools and channelsAutomatically detects when experiments reach statistical significanceTurns successful test results into always-on automated campaignsExplains behavioral drivers behind each predicted audience segmentTracks retention metrics and lifetime value in real-timeWorks without requiring engineering or developer supportBuilds unique machine learning models using your subscription data