SegMetrics

Founded by Keith Perhac in 2014

Track full customer journeys and connect marketing campaigns directly to actual sales revenue

Pricing model

Free Trial

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use SegMetrics to connect your advertising channels, CRM, email marketing systems, and payment gateways into a single view. The software attaches revenue directly to individual leads, letting you see the actual lifetime value generated by specific ad creatives, email newsletters, webinars, and funnels. You can identify which marketing campaigns generate repeat customers rather than just initial clicks, feed conversion values back to ad networks to improve targeting, and analyze historical data from your existing tools without waiting months for results.

What SegMetrics does

Connect payment gateways and CRM data to ad reportingSend real purchase values to Facebook and Google ad pixelsCalculate lead values based on custom CRM tags and fieldsFilter campaign performance reports by customer lifetime valueTrace individual customer touchpoints across multiple devices and sessionsImport historical marketing data to review long-term funnel trendsAudit revenue generated by specific marketing email sequencesConnects ad clicks, emails, and calls to specific individual contactsPulls historical data from existing tools upon initial connectionSends actual conversion and revenue data back to ad networksCalculates true customer lifetime value across rebills and upsellsSegments lead value by specific tags, survey responses, and custom fieldsCombines billing, CRM, and ad network records into a single timelineDrills down from top-level channel metrics to individual customer purchases