Plausible

Founded by Uku & Marko in 2018

Track website traffic without cookies or complex dashboards

Pricing model

Free Trial

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Plausible Analytics to monitor website visitors and traffic trends without collecting personal visitor data or using tracking cookies. It gives you a clean, simple dashboard showing pageviews, referral sources, visitor locations, devices, and user journeys. You can set up custom event goals, measure outbound link clicks, track file downloads, and monitor conversion funnels. The dashboard also tracks organic search queries through Google Search Console and identifies visits coming from AI search tools, helping you understand your audience without complex reports.

What Plausible does

Install a lightweight tracking script on a website headerSet up codeless conversion goals for form submissions and clicksImport historical traffic and goal data from Google AnalyticsLink Google Search Console to view organic keyword rankingsSchedule automated traffic performance reports to Slack or emailCreate multi-step funnels to monitor visitor progressionLightweight tracking script that operates without cookiesBuilt and hosted entirely on European infrastructure without cross-site trackingAutomatic scroll depth tracking and link click measurement without extra codeTraffic monitoring for visitor referrals coming from AI search enginesDirect integration with Google Search Console for search query insightsReal-time visitor dashboard that updates every 30 secondsConversion funnels to analyze drop-off rates across sequences