Optimizely

Founded by Alexander Atzberger in 2010

Run experiments, manage content, and personalize digital customer experiences across your websites

Pricing model

Demo, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Optimizely to create website content, run A/B tests, and deliver personalized experiences to visitors. It provides a content management system where teams can draft and publish pages across web properties. You can set up experiments to compare different webpage designs, checkout flows, or feature releases to see which versions increase conversions. Built-in automation assists with routine tasks and content creation. It also gives you reporting to measure user engagement, track revenue changes, and understand how variations impact overall customer behavior across different channels.

What Optimizely does

Set up an A/B test between two homepage variationsCreate targeted audience segments for tailored web contentPublish new blog posts and landing pages via the content editorReview conversion reports to determine winning experiment variantsDeploy feature toggles to test functionality in productionIntegrate visitor behavioral data with analytics systemsRun split URL and multivariate tests on websitesTarget dynamic content variations to specific audience segmentsManage and publish web pages with a visual content management systemDeploy feature flags to test product features before full releaseTrack conversion metrics and revenue impact across experimentsAutomate repetitive marketing workflows using autonomous agents