Iterable

Founded by Justin Zhu in 2013

Send personalized messages across channels based on real-time customer behavior

Cost

Demo

Rating

★ People love it

Time to value

Long Setup (> 1 day)

You can use Iterable to build and automate marketing campaigns across email, SMS, push notifications, and other channels. It collects behavioral and engagement data to personalize messages in real time. Marketers can create audience segments, design customer journeys, and run experiments without relying on engineers. Its AI layer, Nova, suggests next best actions, surfaces performance insights, and helps optimize campaigns automatically while keeping marketers in control of goals.

What Iterable does

Create automated email sequences based on user behaviorBuild multi-channel customer journeys with a visual drag-and-drop editorSegment audiences using behavioral and engagement data without writing codeSet up real-time triggers that fire messages based on live customer actionsRun A/B tests on email subject lines, content, and send timesConnect product catalog data to dynamically personalize message contentMonitor campaign performance and get AI-generated recommendations for improvementCoordinate message frequency across email, SMS, and push to avoid over-messagingAI layer (Nova) that automatically determines next best action per customerReal-time behavioral data triggers that fire messages based on live customer actionsVisual journey builder for multi-step, cross-channel campaign workflowsCatalog feature that pulls in dynamic product data to personalize message contentPredictive Goals that forecasts conversion likelihood and adjusts sends accordinglyAudience segmentation tool marketers control without writing code or SQLBuilt-in A/B and multivariate experimentation for messages and journeysUnified customer profile combining behavioral, product, and engagement history