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Enterprise Layer Intelligence
Categories/Email Marketing/Braze
Braze

Braze

Founded by Jonathan Hyman in 2011

Send personalized messages across email, SMS, and mobile push notifications

Pricing model

Demo, Paid

Rating

★ Positive

Time to value

< 1 Hour

You can use Braze to manage and deliver personalized communications to your customers across multiple channels like email, SMS, and push notifications. The system ingests customer data in real time, allowing you to trigger targeted messages based on live user actions. You can design automated communication sequences, experiment with different copy variants, and coordinate campaigns across mobile and web interfaces. Teams use it to retain customers, announce product updates, re-engage inactive users, and track message delivery metrics without needing engineering support for every outbound marketing campaign.

What Braze does

Build automated onboarding email workflowsSegment audiences based on customer behaviorSend push notifications to mobile app usersDraft marketing copy using built-in AI toolsTrack email open rates and link click metricsTrigger SMS alerts for time-sensitive notificationsRun multivariate tests on campaign variantsCross-channel messaging across email, SMS, push notifications, and in-app bannersReal-time user behavior tracking and event-driven message triggersVisual customer journey builder for automated message sequencesGenerative AI tools for drafting marketing copy and image assetsA/B and multivariate experimentation for delivery times and contentDirect synchronization with cloud data warehouses and customer data toolsAudience segmentation based on custom customer attributes and live activity

Pricing breakdown

Pricing model: Book a demo

Frequently asked

SnowflakeSnowflakeSegmentSegmentShopifyShopifyMixpanelMixpanelAmplitudeAmplitude

Used by

Rinke van Zanden

Rinke van Zanden

In their stack

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Braze, customer engagement, cross-channel messaging, email marketing, SMS marketing, push notifications, mobile marketing, customer data, lifecycle marketing, in-app messages, campaign management, user retention, customer journeys, marketing automation, personalization