Hightouch - Data Activation Tool

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Hightouch

Hightouch is a data and AI platform for personalization and targeting. We solve data, so your marketers can focus on strategy and creativity.

Founded by: Tejas Manohar

You can use Hightouch to build a composable customer data platform on top of your existing data warehouse. It lets you create customer segments, sync data to 250+ marketing and sales tools, run AI-powered personalization campaigns, and manage customer journeys. The platform includes AI agents for campaign automation, real-time decisioning for 1:1 personalization, and identity resolution to unify customer profiles across touchpoints.

Use Cases

Sync customer segments from Snowflake to Facebook Ads for targeted campaigns
Create personalized email campaigns using complete customer purchase history
Build lookalike audiences in Google Ads based on high-value customers
Suppress existing customers from acquisition campaigns across all channels
Trigger real-time website personalization based on customer lifecycle stage
Automate lead scoring updates in Salesforce using warehouse data

Standout Features

Builds CDP on existing data warehouse without data duplication
Syncs data to 250+ marketing and sales tools
AI agents automate campaign creation and execution
Real-time personalization with sub-second response times
Identity resolution stitches customer profiles together
AI decisioning delivers 1:1 experiences at scale

Tasks it helps with

Create customer segments using warehouse data without SQL
Sync audience lists to advertising platforms automatically
Set up real-time personalization on website and mobile apps
Build automated customer journey flows across multiple channels
Monitor campaign performance with AI-generated insights
Manage identity resolution to unify customer profiles

Who is it for?

Marketing Automation Specialist, Data Analyst, Digital Marketing Specialist, CRM Specialist, Data Engineer, Growth Manager, Customer Experience Manager, Performance Marketer, Data Scientist, Email Marketing Manager

Overall Web Sentiment

People love it

Time to value

Moderate Setup (1-3 hours)

Tutorials

Hightouch, customer data platform, CDP, reverse ETL, data sync, warehouse activation, customer segmentation, AI decisioning, marketing automation, data integration, Snowflake, BigQuery, personalization, identity resolution, real-time sync
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