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Enterprise Layer Intelligence
Categories/Data Analytics/FullStory
FullStory

FullStory

Founded by J.T. Treadwell in 2014

Track digital user interactions and replay sessions to fix friction across web apps

Pricing model

Free Trial, Demo, Paid

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Fullstory to capture user interactions across websites and mobile apps without manual tagging. The system records digital experiences and lets you replay user sessions to see where visitors struggle, click in frustration, or drop out of checkout funnels. You can analyze user journeys, inspect conversion drop-offs, and monitor behavioral heatmaps to pinpoint bugs or usability issues. It also lets you deploy in-product guides and gather survey responses to fix friction and improve customer engagement across digital products.

What FullStory does

Watch recorded user sessionsBuild conversion funnel reportsGenerate click and scroll heatmapsFilter sessions by rage clicksCreate in-product survey promptsInspect error logs linked to session timelinesMap user paths across website pagesReplay individual user browsing sessions to see exact user actionsDetect user frustration signals such as rage clicks and dead clicksVisualize user activity using click and scroll heatmapsTrack conversion funnels and user drop-off points across flowsCapture user journey maps across multi-step digital pathsMask sensitive personal data automatically with privacy controlsDeploy targeted in-app guides and user sentiment surveys

Pricing breakdown

Pricing model: Book a demo

Frequently asked

Google AnalyticsGoogle AnalyticsMixpanelMixpanelSlackSlackZendeskZendesk

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Fullstory, product analytics, session replay, heatmaps, rage clicks, user journeys, funnel analysis, conversion tracking, behavioral analytics, mobile analytics, digital experience, customer sentiment, user feedback, user experience, click tracking, drop-off analysis