Default

Founded 2021

Route inbound leads, enrich contact records, and schedule sales meetings automatically

Pricing model

Paid

You can use Default to automate inbound lead processing, qualify prospects, and route them to sales reps. It enriches contact records using waterfall data providers like Clearbit, Apollo, and People Data Labs, ensuring accurate firmographic and contact details. You can create automated booking flows directly on website forms, handle SDR to AE meeting handoffs, and manage round-robin scheduling queues. Default also cleans up CRM records by fuzzy-matching, merging, and backfilling data, while keeping full audit logs of every automated routing decision across your revenue stack.

What Default does

Route inbound leads to sales reps based on territory rulesEnrich contact and company data using multiple providersSchedule sales demos directly through website form submissionsDeduplicate and merge conflicting CRM records automaticallyHand off qualified meetings from SDRs to account executivesSet up round-robin calendar queues with out-of-office logicWaterfall enrichment across data providers like Clearbit, Apollo, and People Data LabsInstant demo booking directly from inbound website formsAuditable lead routing based on territories, segments, and custom rulesRound-robin meeting distribution that automatically skips out-of-office repsSDR to AE meeting handoff with automated credit assignmentCRM hygiene with fuzzy matching, automated deduplication, and record mergingChrome extension to route and book meetings from any browser tab