Clearbit

Founded by Alex MacCaws in 2015

Enrich B2B lead records and uncover buying intent from anonymous website traffic

Pricing model

Free Trial, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Clearbit to enrich company records, uncover buyer intent, and qualify sales leads automatically. The system gathers public and proprietary business data to identify anonymous website visitors using IP tracking, revealing which organizations research your products. You can also shorten signup forms by auto-filling corporate details directly from an email address. Additionally, it standardizes job roles, seniorities, and industry codes across your customer database, making it simple to score incoming prospects and route high-value accounts directly to the right sales reps.

What Clearbit does

Enrich company profiles with industry and revenue dataDe-anonymize website visitor traffic by company IP addressRoute inbound sales inquiries according to company sizeMap parent and child organization relationshipsStandardize contact seniority and department fieldsFilter out unqualified leads automatically from CRM workflowsAuto-populate form fields to reduce signup abandonmentReal-time B2B contact and company record enrichmentReverse IP lookup to uncover anonymous website visitorsDynamic form shortening to increase lead conversion ratesAutomated lead scoring based on fit and intent dataRules-based lead routing using corporate hierarchy treesStandardization of job roles, titles, and seniority levelsGranular industry classification using NAICS and SIC codes