Claap

Founded by Robin Bonduelle in 2021

Record sales calls and automatically turn them into CRM data and AI workflows

Pricing model

Free trial, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Claap to record every sales conversation — meetings, calls, in-person, and emails — without a bot joining the call. It transcribes in 100+ languages, then automatically fills your CRM with structured notes, deal scores, and custom fields. Built-in AI agents draft follow-ups, score deals, and coach reps with real call examples. Through an MCP connector, the same data feeds external AI agents like Claude or ChatGPT for outbound campaigns or battlecards.

What Claap does

Record sales meetings, calls, and in-person conversations without a botTranscribe calls in 100+ languages automaticallyFill CRM fields with structured data pulled from call contentScore deals against MEDDIC, SPICED, or BANT frameworksGenerate AI coaching scorecards for individual sales repsDraft follow-up emails based on what was discussed in a callConnect call data to external AI agents via MCP serverFlag at-risk deals based on conversation signalsRecords calls without a bot joining the meeting, so buyers never see a recorderTranscribes in 100+ languages including Mandarin, Arabic, and JapaneseScores deals against sales methodologies like MEDDIC, SPICED, and BANT automaticallyUpdates custom CRM fields directly from call content with zero manual entryMCP server lets external AI agents like Claude and ChatGPT query structured call dataGenerates coaching scorecards for reps based on real call recordingsCaptures in-person conversations and audio file uploads, not just online meetingsDrafts personalized follow-up emails automatically after each call