Analytic Partners

Founded by Nancy Smith in 2000

Measure and forecast marketing ROI using commercial analytics and mix modeling

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Requires Expertise

You can use Analytic Partners to run marketing mix modeling, incrementality testing, and commercial analytics across your business. It connects data from marketing, sales, finance, and operations to show what's driving revenue. You can forecast performance, run scenario planning, test pricing strategies, build customer segments, and measure brand impact. The GPS Enterprise platform lets cross-functional teams share a single source of truth for data-backed budget decisions.

What Analytic Partners does

Run marketing mix models across channels and geographiesDesign and analyze incrementality experimentsBuild budget allocation scenarios and compare projected outcomesMeasure the impact of brand marketing on revenue KPIsSegment customers based on behavioral and transaction dataForecast marketing ROI under different spend conditionsGenerate cross-functional dashboards for finance and marketing teamsBenchmark media performance against industry ROI normsMarketing mix modeling that integrates external factors like weather, economy, and competitor activityIncrementality testing to measure the actual lift from specific marketing activitiesScenario planning and forecasting to model budget allocation outcomes before spendingBrand impact measurement to connect brand marketing to performance KPIsPricing optimization using purchase behavior data to guide pricing strategyCustomer segmentation beyond demographics using behavioral and transactional dataGPS Enterprise platform that unifies marketing, finance, and operations data in one viewROI Genome proprietary database benchmarking returns across thousands of campaigns