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Enterprise Layer Intelligence
Categories/APM & Observability/Trackingplan
Trackingplan

Trackingplan

Founded 2021

Monitor digital analytics tags, audit tracking data quality, and catch broken marketing signals automatically

Pricing model

Free Trial

You can use Trackingplan to monitor the data your websites and mobile apps send to analytics and advertising vendors. It inspects live traffic, pixels, tags, and dataLayer events continuously to identify broken tracking, missing parameters, and privacy issues. When tag manager releases cause regressions or ad conversions drop unexpectedly, it pinpoints the exact root cause and notifies your team in Slack, Teams, or Jira. You can also run compliance audits on cookie banners and user consent, ensuring your data collection remains accurate and legally compliant.

What Trackingplan does

Inspect incoming analytics payloads for schema regressionsAlert marketing teams when conversion pixels stop firingScan event parameters for plain-text email addresses and user IDsAudit Google Tag Manager containers for dead triggers and variablesVerify consent mode state propagation across ad network pixelsCreate automated weekly tracking quality reports for stakeholdersDetect discrepancy between client-side and server-side conversion countsMonitors web, mobile app, and server-side tracking requests in real timeDiscovers dataLayer schemes and parameters automatically without pre-configurationDetects broken tags, dropped UTM parameters, and missing conversion valuesAudits cookie banners and consent states against undeclared tracking pixelsFinds personally identifiable information leaks inside event payloadsSends alerts with root-cause analysis directly to Slack, Teams, or JiraAudits Google Tag Manager containers to identify unused tags, triggers, and variables

Pricing breakdown

Pricing model: Free trial

PlanList price
Pay as you grow (annual billing)$249 / mo, billed annually

Frequently asked

SlackSlackMicrosoft TeamsMicrosoft TeamsJiraJiraGoogle Tag ManagerGoogle Tag ManagerMetaMetaGoogle AdsGoogle AdsMixpanelMixpanelSegmentSegmentAmplitudeAmplitudeSnowplowSnowplowLookerLookerBigQueryBigQuerySnowflakeSnowflakeClaudeClaude

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Trackingplan, digital analytics, tag auditing, dataLayer monitoring, analytics QA, conversion tracking, consent monitoring, pixel validation, GA4 auditing, event verification, marketing data quality, GTM monitoring, CAPI validation, privacy compliance, data governance