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Enterprise Layer Intelligence
Categories/Social Media Marketing/Lumen
Lumen

Lumen

Founded by Robert Glaesener in 2009

Monitor online media conversations and track brand sentiment across social networks and news

Pricing model

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Lumen by Talkwalker to monitor online conversations about your brand across news sites, blogs, and social networks. The service scans digital media to track sentiment, brand reach, and customer discussions in real time. You can compare your performance against competitors, spot emerging consumer trends, and receive alerts about negative press before it escalates. Marketing and communications teams use these insights to evaluate public relations campaigns, protect brand reputation, and discover what target audiences want from upcoming products.

What Lumen does

Set up automated alerts for sudden spikes in negative brand mentionsGenerate sentiment analysis reports for corporate stakeholdersCompare engagement metrics against top industry competitorsTrack campaign hashtag reach across social media channelsFilter digital conversations by language, region, and sentimentSurface customer feedback to highlight unmet product needsTrack brand sentiment across social networks and news websitesCompare brand performance against competitor benchmarksDetect emerging consumer trends and conversation spikesFlag negative mentions and misinformation before stories spreadMeasure reach and engagement across global media outletsIntegrate social data workflows directly with Hootsuite

Pricing breakdown

Pricing model: Book a demo

Frequently asked

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Lumen by Talkwalker, Talkwalker, social listening, media monitoring, brand sentiment, competitor benchmarking, social media analytics, PR monitoring, consumer intelligence, crisis management, reputation management, trend analysis, social engagement, audience insights, market research