Lumen

Founded by Robert Glaesener in 2009

Monitor brand mentions across social media and news in real-time

Cost

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Lumen to track what people are saying about your brand across social media, news sites, and digital channels. It monitors millions of conversations, measures sentiment, and identifies emerging trends. Marketing, PR, and insights teams use it to compare brand performance against competitors, manage reputation, spot crises early, and gather consumer intelligence to inform product development and campaign strategies.

What Lumen does

Set up keyword alerts for brand name, products, and competitor mentionsGenerate sentiment reports for a specific time period or campaignCompare social engagement metrics against competitor benchmarksCreate dashboards showing brand health across different marketsExport media monitoring reports for PR and communications teamsFilter conversations by language, region, or social channelIdentify top-performing content and creators in your industrySchedule recurring reports for stakeholders across marketing and leadershipTracks mentions across social media, news, blogs, and AI-generated content channelsMeasures sentiment scores for brand mentions with positive/negative breakdownsCompares your brand performance against competitors using social benchmarkingFlags misinformation and potential PR crises before they escalateSurfaces emerging consumer trends to inform product developmentCovers 1,300+ employee social listening deployments across multiple countriesIdentifies influential media partners and creators relevant to your brandProvides multi-language monitoring across global markets