Part of Meta

Instagram

Founded by Kevin Systrom in 2010

Share photos, videos, and stories with friends and followers

Cost

Free

Rating

★ Mixed Reviews

Time to value

Immediate

You can use Instagram to post photos and short videos to your profile, share temporary stories that disappear after 24 hours, and send direct messages to friends. It lets you follow accounts you care about, discover content through an algorithmic feed, comment and react to posts, and go live with video broadcasts. You can also create Reels (short-form videos), shop products from brand accounts, and connect with communities around shared interests.

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What Instagram does

Upload and caption photos or videos to your profileCreate and post Reels with music and effectsReply to comments and DMs from followersSchedule and publish Stories with interactive stickersTag products in posts to enable in-app shoppingTrack post performance using built-in account insightsFollow and unfollow accounts to curate your feedGo live to broadcast video to followers in real timePost photos and videos to a permanent profile gridCreate 24-hour disappearing stories with stickers and pollsRecord and publish short-form Reels videosGo live and broadcast video to followers in real timeSend direct messages and share posts privately with friendsDiscover new content and accounts through the Explore tabShop products directly from brand and creator profilesTag locations, people, and products in posts

Pricing breakdown

List prices could not be verified from our catalog scrape. Vendor model: Free. Check the official pricing page for current plans.

Free

Amounts reflect list prices at scrape time. Usage-based, per-seat, and annual billing may differ on the vendor site.

Tutorials & Demos

Frequently asked

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Instagram, photo sharing, video sharing, stories, reels, social media, direct messages, followers, feed, live video, content creators, Meta, short-form video, social network, explore, influencer