StackAdapt

Founded by Ildar Shar in 2014

Plan, purchase, and manage digital advertising campaigns across connected TV, display, and audio

Pricing model

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use StackAdapt to plan, launch, and track digital advertising campaigns across multiple marketing channels. It connects programmatic buying for connected television, video, display banners, native ads, audio, and digital billboards into a single hub. You can tap into audience data, set up automated bidding rules, and test creative variations to reach prospective buyers. The system provides real-time reporting and attribution metrics so you can evaluate campaign performance, adjust budgets across active channels, and identify which placements actually generate conversions and business revenue.

What StackAdapt does

Set campaign audience parameters and geographic boundariesUpload and format display, audio, and video creative assetsTrack conversion events using website retargeting pixelsAllocate budget caps across connected TV and web ad inventoryReview cross-channel return on ad spend reportsCreate lookalike audience segments from CRM data listsAnalyze brand lift survey responses during active flightsBuys advertising inventory across connected TV, display, native, audio, and outdoor screensAutomates real-time ad bidding and budget distribution across channelsBuilds and tests multi-format ad creative inside a dedicated studio workspaceMatches first-party customer records with third-party audience segmentsMeasures multi-touch conversion attribution across distinct media channelsConducts brand lift studies to track changes in user recall and sentimentProvides conversational natural language querying for campaign metrics and forecasts