The Trade Desk

Founded by Jeff Green in 2009

Buy digital advertising inventory across multiple media channels

Pricing model

Demo

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use The Trade Desk to buy digital advertising inventory across connected television, mobile apps, display networks, audio streaming services, and digital billboards. It connects buyers directly to ad exchanges and publisher networks without intermediary bias. You can set targeting rules based on audience data, manage bids in real time, and monitor ad spending across multiple channels. The system also tracks performance metrics and attribution to measure both online conversions and physical store visits, helping your marketing team run transparent ad campaigns.

What The Trade Desk does

Bid on programmatic ad impressions in real timeUpload first-party customer segments for audience targetingSchedule video campaigns across streaming television networksTrack attribution from digital ad impressions to offline store visitsSet cross-channel frequency caps for specific user groupsGenerate reporting breakdowns across publishers and device typesTarget audiences across connected TV, audio, mobile, display, and digital billboardsAccess open web ad inventory without reliance on walled gardensExecute real-time bidding across ad exchanges and supply sourcesMeasure cross-channel results including online purchases and in-store foot trafficSet cross-device frequency capping to limit ad fatigueIntegrate first-party customer records with third-party audience data

Pricing breakdown

Pricing model: Book a demo

Tutorials & Demos

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