The Trade Desk

Founded by Jeff Green in 2009

Buy and manage digital ads across TV, audio, mobile, and display channels

Cost

Demo

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use The Trade Desk to run programmatic advertising campaigns across multiple channels including connected TV, digital out-of-home, audio, mobile, display, native, and video. It gives advertisers access to premium ad inventory through a demand-side buying interface, lets you target specific audiences, and measures campaign results both online and in-store using third-party measurement partners.

What The Trade Desk does

Set up and launch programmatic ad campaigns across multiple channelsDefine and target audience segments using first-party and third-party dataAllocate and manage ad budgets across CTV, audio, display, and mobileTrack campaign performance with third-party measurement integrationsMeasure in-store sales lift from digital advertising campaignsAdjust bids and targeting in real time based on campaign dataAccess premium ad inventory through real-time biddingBuys ads across connected TV, audio, display, mobile, video, and digital out-of-home from one interfaceAccesses a marketplace of third-party measurement partners for in-store and online attributionTargets specific audience segments using first and third-party dataRuns brand and performance campaigns together in the same buying environmentProvides access to premium publisher inventory globallySupports cross-channel frequency capping to avoid ad overexposure