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Enterprise Layer Intelligence
Categories/Product Management/PlaybookUX
PlaybookUX

PlaybookUX

Founded by Alexander Zlatkov & Lachezar Nickolov in 2018

Recruit participants and conduct user research studies with unmoderated and moderated testing

Pricing model

Free Trial

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use PlaybookUX to recruit participants, run user research studies, and organize customer feedback in a shared repository. The service lets you conduct moderated video interviews, unmoderated usability tests, surveys, card sorting, tree testing, and first-click tests. It includes participant recruitment from a global panel or lets you invite your own users. You can also analyze user session recordings with automated transcripts, heatmaps, and summaries, import Figma prototypes directly for validation, and generate reports to share key research findings with your team.

What PlaybookUX does

Recruit study participants using demographic filters and screener questionsRecord participant screen, voice, and webcam during usability testsCreate video clips and highlight reels from user interviewsAnalyze click heatmaps on prototype screensBuild card sorting exercises to organize website taxonomySet up surveys with skip logic and custom question typesGenerate shareable executive summary reports from research dataAccess a panel of over seven million vetted participants for studiesConduct unmoderated and moderated video usability testsRun card sorting and tree testing for information architectureTest Figma prototypes directly with heatmaps and click trackingGenerate automatic transcripts and highlight reels from recorded sessionsBuild and distribute surveys with branching logicRun first-click and five-second tests on digital designs

Pricing breakdown

Pricing model: Free trial

Tutorials & Demos

Frequently asked

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PlaybookUX, UX Testing, user research, moderated interviews, unmoderated testing, card sorting, tree testing, surveys, first click testing, five second testing, preference testing, participant recruitment, session replays, Figma integration, usability testing