Second Measure

Founded by Michael Babic in 2015

Analyze consumer card transactions to track company performance

Pricing model

Paid

Rating

★ People love it

Time to value

Immediate

You can use Bloomberg Second Measure to analyze consumer spending patterns and track company performance across thousands of public and private brands. The service collects anonymized purchase data from billions of transactions made by millions of US consumers. You can inspect daily card swipe trends with only a two to seven day lag, track intra-quarter revenues before official earnings reports, assess customer retention rates, and benchmark competitors. It provides raw transaction data feeds and works directly inside the Bloomberg Terminal for financial research.

What Second Measure does

Monitor daily credit and debit card transaction volumesCompare year-over-year revenue growth across competing brandsExport raw transaction datasets for quantitative financial modelingQuery consumer purchase metrics using Bloomberg Terminal shortcutsMeasure customer retention rates across various subscription servicesTrack average order values across retail categoriesDaily transaction analytics for thousands of public and private companiesData delivery options on a two-day, three-day, and seven-day lagOver eight years of historical consumer transaction recordsDirect integration into the Bloomberg Terminal via dedicated commandsAggregated and transaction-level raw data feedsCoverage based on billions of purchases from millions of US shoppers