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Enterprise Layer Intelligence
Categories/Social Media Marketing/Roundabout
Roundabout

Roundabout

Founded by Ilaria Di Lecce in 2019

Plan, analyze, and manage influencer marketing campaigns across Instagram and TikTok with upfront pricing

Pricing model

Free Tier, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Roundabout to find and vet creators across Instagram and TikTok for your marketing campaigns. The service lets you inspect creator audience statistics, historical performance, engagement rates, and brand suitability before booking. You can generate detailed budget quotes with fixed pricing across multiple activation scenarios based on real market data. Once approved, the team coordinates creator contracts, handles product shipping logistics, manages content reviews, and tracks final performance metrics, giving you full visibility over every collaboration from one central dashboard.

What Roundabout does

Analyze Instagram and TikTok creator performance metricsCalculate fixed-price campaign quotes across multiple tiersReview and approve creator video drafts and captionsTrack product sample delivery to influencer addressesSign creator contracts and issue fixed-fee paymentsGenerate post-campaign analytics and sentiment reportsCalculates campaign quotes with fixed upfront pricing based on real market benchmarksAudits creator profiles across Instagram and TikTok for brand safety and engagementCompares organic versus sponsored post performance to assess audience fatigueCoordinates creator contracts, outreach, and payments automaticallyManages product shipping, offline experiences, and tracking links in one placeProvides an approval dashboard to review scripts, captions, and draft videosGenerates closing reports tracking impressions, interactions, and sentiment

Pricing breakdown

Pricing model: Free tier, Paid

PlanList price
FreeFree
Pro€99 / mo
Pro (annual billing)€82.50 / mo, billed annually
View full pricing page ↗

Frequently asked

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Roundabout, Influencer Marketing, creator analysis, Instagram creators, TikTok influencers, campaign management, creator vetting, performance metrics, UGC creators, brand collaborations, influencer quotes, engagement rate tracking, influencer CRM