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Enterprise Layer Intelligence
Categories/Sales Enablement/Propel
Propel

Propel

Founded by David Cohen & Zach Cutler in 2019

Find journalists and pitch stories with artificial intelligence

You can use Propel AI to manage public relations campaigns and pitch relevant reporters. The system includes a searchable media database with hundreds of thousands of journalist profiles, detailing their topics and preferred contact times. You can generate personalized pitch drafts and press releases that match a writer's style. It integrates directly with Gmail and Outlook so you can send pitches, monitor open rates, and follow up. Additionally, you can track media mentions across online news, TV, and social networks to measure business impact.

What Propel does

Build targeted journalist contact lists by topic and regionWrite customized pitch emails for media outreach campaignsTrack email open rates and responses in Gmail or OutlookMonitor brand mentions across websites, social media, and TVManage media relationships in a central shared pipelineGenerate attribution reports measuring earned media conversionsIdentify the best days and times to pitch specific reportersSearchable database containing over 500,000 journalist contact profilesJournalist pitching preference insights showing best days and times to reach outAutomated drafting for press releases and customized media pitchesEmail add-ins for Gmail and Outlook to send pitches directlyReal-time email tracking for pitch opens, clicks, and responsesKanban story funnel board to monitor media outreach stagesMedia monitoring for print, online news, broadcast TV, and social channelsAttribution reporting connecting PR coverage to website visits and sales

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