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Enterprise Layer Intelligence
Categories/Product Management/Motives
Motives

Motives

Conduct automated video interviews with consumers to generate qualitative market research insights

Pricing model

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Motives to run qualitative market research studies without conducting interviews manually. The system drafts research plans based on your questions, interviews real consumers in video sessions up to sixty minutes long, and synthesizes findings within forty-eight hours. You can validate new product concepts, test creative advertisements, and understand customer buying journeys. Teams can query interview recordings directly through an interactive chat interface, extract video highlight reels, and download presentation decks ready to share with stakeholders across your organization.

What Motives does

Draft qualitative study guides and research plans automaticallyRun automated 60-minute video interviews with target consumersSynthesize open-ended video interview responses into themesSearch interview transcripts using conversational questionsExtract video clips highlighting key consumer quotesGenerate and download presentation slide decks of research findingsAutomated video interviews lasting up to 60 minutes with targeted consumersResearch plan generation based on submitted questions and briefsInteractive chat tool to query and explore interview findingsSynthesis of qualitative findings delivered in under 48 hoursVideo snippet and highlight reel export toolsAutomated PowerPoint presentation generation

Pricing breakdown

Pricing model: Book a demo

Tutorials & Demos

Frequently asked

Microsoft PowerPointMicrosoft PowerPoint

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Motives, qualitative research, consumer interviews, video interviews, concept testing, creative testing, brand health monitoring, customer insights, market research, video analysis, research reports, consumer behavior, feedback synthesis, audience segmentation, user research