Meta Business Suite

Founded by Mark Zuckerberg in 2004

Create and manage ads across Facebook and Instagram for businesses

Cost

Free Tier

Rating

★ Mixed Reviews

Time to value

Quick Setup (< 1 hour)

You can use Meta Business to run advertising campaigns on Facebook and Instagram. It lets you create ads targeting specific audiences, manage your business pages, track ad performance, and set budgets. You can also set up a Facebook Page for your business, access the Meta Ads Manager, connect with customers through Messenger, and use tools like Meta Pay and Meta AI. It's designed for businesses of all sizes looking to reach customers through Meta's social networks.

What Meta Business Suite does

Create a new ad campaign with custom audience targetingSet a daily or lifetime budget for an advertising campaignReview ad performance metrics like reach, clicks, and conversionsUpload and test multiple ad creatives against each otherInstall and configure the Meta Pixel on a websiteBuild a custom audience from an existing customer email listCreate and publish a Facebook business pageRespond to customer messages through Meta Business Suite inboxCreate and target ads to specific audience demographics, interests, and behaviorsManage multiple Facebook Pages and Instagram accounts from one dashboardTrack ad performance with detailed analytics and reportingRetarget website visitors using the Meta PixelRun ads across Facebook, Instagram, Messenger, and the Audience Network simultaneouslySet up a product catalog for shopping ads directly linked to your storeUse A/B testing to compare different ad creatives and audiencesSchedule and automate ad campaigns with custom budget controls