Maze - UX Testing Tool

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Maze

Free Tier, PaidUX Testing

A user-research platform that lets product teams rapidly test prototypes, live websites and capture actionable insights.

Founded by: Jonathan Widawskiin 2018

Use Maze when you want to validate design ideas, usability flows and live-site behaviour before (or while) you build. It enables both prototype and website testing, participant recruitment, and automated reporting so you can act quickly and avoid late-stage rework. Strong use cases include usability tests, A/B testing of prototypes, and live-site funnel diagnostics.

Integrations

Use Cases

Validate design hypotheses for a new product feature before committing to development
Run usability tests on multiple design variants to pick the best one
Diagnose where users drop off on a live signup flow and iterate accordingly
Recruit users from a target audience for qualitative interviews and automatically get themes
Embed research findings in Notion/Miro for team visibility and decision-making
Run continuous research campaigns as part of product sprints to keep insights flowing

Standout Features

Prototype testing with usability score, path analysis and heatmaps
Live website testing of real-user flows and metrics
AI-powered research assistant: theme detection, follow-up-question generation, bias detection
Fast recruitment from built-in panel or own audience
Automated reporting ready to share with stakeholders
Enterprise-grade security and role-based access

Tasks it helps with

Run prototype usability tests with real users
Test live websites to uncover behaviour deviations and bottlenecks
Recruit participants from panel or own audience
Generate heatmaps, click-path analytics and design metrics
Automate reporting and themes using built-in AI
Share findings with stakeholders via embedded reports

Who is it for?

Product Manager, UX Researcher, UI Designer, Growth Manager, Full-Stack Developer, Data Analyst

Overall Web Sentiment

People love it

Time to value

Quick Setup (< 1 hour to create a simple test)
usability testing, prototype testing, user research, design validation, website testing, UX insights
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