Keyplay.io

Founded by Adam Schoenfeld in 2022

Find, score, and track target accounts using automated fit and intent signals

Pricing model

Paid

Rating

★ Positive

Time to value

Immediate

You can use Keyplay to identify, score, and monitor accounts that match your ideal customer profile. It aggregates company data, web signals, and intent insights to help go-to-market teams build targeted account lists. You can test your scoring models against historical sales data to ensure accuracy before launching outreach campaigns. The system synchronizes directly with your CRM and advertising networks to keep account records updated. Marketing and sales teams can easily prioritize high-fit accounts, run targeted LinkedIn ad campaigns, and trigger outbound workflows.

What Keyplay.io does

Score inbound target accounts against ideal customer profile criteriaSynchronize qualified account lists with Salesforce and HubSpotPush segmented account audiences to LinkedIn Ads campaignsTrack intent signals across prospective B2B buyer accountsExport enriched firmographic account data directly into ClayRun backtests on account fit models against historical closed dealsIdeal customer profile scoring models based on custom criteriaBacktesting models against closed-won historical sales recordsAccount intent signal detection across company actionsAutomated account list generation and ongoing monitoringDirect synchronization with Salesforce and HubSpot CRMsIntegration with LinkedIn Ads for targeted account audience creationEnrichment workflows connected directly into Clay tables