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Enterprise Layer Intelligence
Categories/Advertising/LinkedIn Ads
LinkedIn Ads

LinkedIn Ads

Founded 2008

Run targeted advertising campaigns to connect with professionals and decision-makers worldwide

Pricing model

Paid

You can use LinkedIn Ads to create and manage targeted advertising campaigns that reach professionals across global markets. The service lets you target users by job title, industry, company name, seniority, and specific skills. You can run various ad formats including Sponsored Content in user feeds, Sponsored Messaging straight to inboxes, Dynamic Ads with personalized profile details, and desktop Text Ads. It gives you flexible budget controls, self-serve campaign setups, and performance analytics to track clicks, brand awareness, event registrations, and qualified B2B leads.

What LinkedIn Ads does

Set daily and lifetime campaign budgetsFilter audiences by job function and years of experienceUpload ad creatives and write promotional copyMonitor click-through rates and cost per leadSet up direct message ad sequencesTrack conversion events on landing pagesA/B test different text ads on desktop feedsTargeting by company name, job title, industry, and senioritySponsored Content formats that display media in user feedsSponsored Messaging sent directly to member inboxesDynamic Ads customized with member profile dataPay-per-click desktop Text AdsCampaign Manager for setting budgets and schedulesBuilt-in campaign reporting and conversion tracking

Pricing breakdown

Pricing model: Paid

Frequently asked

SalesforceSalesforceHubSpotHubSpotZapierZapierGoogle AnalyticsGoogle Analytics

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LinkedIn Ads, B2B marketing, sponsored content, sponsored messaging, dynamic ads, text ads, campaign manager, professional networking, lead gen forms, B2B advertising, PPC campaigns, audience targeting, job title targeting, sponsored InMail, account based marketing