Foresight

Simulate target consumer audiences to test marketing campaigns, pricing, and product concepts

Pricing model

Demo

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Foresight to run market research and consumer tests using synthetic personas. The system creates digital consumer profiles based on real demographics, psychology, and buying habits. You can evaluate ad copy, test package designs, compare creative variations, and check price elasticity before launching to the public. Foresight also lets you measure brand lift, segment customer groups, and track post-launch performance. This lets your marketing and product teams collect consumer feedback in minutes rather than waiting weeks for traditional focus groups.

What Foresight does

Run synthetic consumer focus group simulationsValidate marketing headlines and advertising copyTest packaging variations with target demographicsAnalyze price elasticity curves for upcoming productsCompare creative concepts through automated A/B testingTrack brand equity metrics across target audience segmentsEvaluate consumer purchase intent for new product ideasSimulate demographic and psychographic consumer personasRun copy testing to validate messaging before launchPerform conjoint and packaging testing to analyze consumer trade-offsTest price elasticity to discover optimal price pointsConduct creative A/B testing across alternative visual conceptsMeasure brand lift and perception shifts over timeDiscover distinct customer segments using demographic modeling

Pricing breakdown

Pricing model: Book a demo

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