FanWord

Founded 2018

Connect student-athletes with brands to manage name, image, and likeness endorsement deals

You can use FanWord to connect collegiate student-athletes with local and national businesses for endorsement deals. The system allows universities, athletic departments, and collectives to publish customized directories where fans and companies discover athletes, book appearances, and coordinate promotional campaigns. Athletes can share personal stories to build their digital presence and evaluate incoming business inquiries. Administrators can oversee student-athlete commercial engagements, ensure regulatory reporting rules are respected, and track completed partnerships. It provides athletic organizations with structured storytelling and commercial management capabilities.

What FanWord does

Create dedicated athlete profile pages with social links and bio informationSubmit business sponsorship proposals directly to student-athletesPublish first-person athlete articles and personal narrativesTrack student-athlete commercial deals for regulatory complianceFilter athlete rosters by sport, position, and commercial interestsReview partnership requests from local companies and alumniCustomizable athlete directories for athletic departments and collectivesPersonalized storytelling pages for individual student-athletesDirect partnership request forms for businesses and fansCompliance tracking and deal reporting for athletic administratorsAthlete profiles highlighting social media reach and personal interestsEducational resources and guides for navigating commercial NIL rules

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