Emma

Founded by Clint Smith in 2003

Design and send targeted email campaigns across multiple teams and locations

Pricing model

Paid

You can use Emma to design, send, and automate branded email campaigns across multiple locations or departments. The service lets central marketing teams build locked templates, control brand assets, and set approval workflows so local team members can customize content without breaking brand guidelines. You can segment contacts based on customer behavior, set up automated multi-step email journeys, and send targeted SMS messages. Built-in reporting also lets you run A/B tests, review campaign open rates, and track audience engagement across every subaccount.

What Emma does

Build email templates with a drag-and-drop editorLock template sections to protect brand assetsCreate subaccounts for different office branchesSet up automated email drip sequencesRun A/B split tests on email subject linesSegment subscriber lists based on user activityReview and approve draft campaigns before sendingDrag-and-drop email designer with prebuilt mobile-responsive templatesTiered subaccount structure for multi-location teams and franchisesTemplate locking to preserve fonts, logos, colors, and layoutsCampaign approval workflows for centralized brand reviewAutomated email customer journeys triggered by recipient actionsList segmentation by subscriber demographics and past engagementIntegrated SMS text messaging alongside email campaignsA/B testing for subject lines, send times, and email content