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Enterprise Layer Intelligence
Categories/Email Marketing/Customer.io
Customer.io

Customer.io

Founded by Colin Nederkoorn in 2012

Send automated emails, push notifications, and SMS based on user actions

Pricing model

Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Customer.io to send targeted messages across email, push notifications, SMS, and in-app channels based on real-time customer behavior. It lets you create automated messaging workflows triggered by actions people take inside your product or website. You can segment your audience using behavioral data, design messages visually, and use an AI agent to build complex automation logic from text prompts. It also tracks delivery, opens, clicks, and conversions to measure campaign impact.

What Customer.io does

Build automated email sequences triggered by user eventsSegment users based on behavioral and profile dataDesign responsive email templates without codingSend mobile push notifications and SMS alertsConfigure multi-branch campaign logic and wait timesTrack conversion rates and click-through metricsConnect product analytics and external databases via APIVisual workflow builder for multi-channel messaging journeysBehavioral event tracking to trigger messages from in-app actionsMulti-channel delivery across email, mobile push, SMS, and in-app modalsAI assistant that builds campaign logic from conversational text promptsReal-time audience segmentation based on attributes and event historyBuilt-in visual design studio for creating custom email templatesA/B testing and conversion tracking tied directly to business metricsAPI, webhooks, and MCP support for connecting external systems

Pricing breakdown

Pricing model: Paid

PlanList price
Essentials$100 / mo
Premium (annual billing)$1,000 / mo, billed annually

Frequently asked

SegmentSegmentShopifyShopifySlackSlackSalesforceSalesforce

Used by

Alexandre Kantjas

Alexandre Kantjas

CEO @ 9x

In their stack
Connect
Diego Benitez

Diego Benitez

Growth Manager @ Goodvest

In their stack
Connect
Jack Oldham

Jack Oldham

Other @ NA

In their stack
Neil Patel

Neil Patel

SEO Specialist @ Neil Patel Digital

In their stack
Connect
Nomiki Petrolla

Nomiki Petrolla

CEO @ Theanna.io

In their stack
Connect

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Customer.io, marketing automation, lifecycle marketing, transactional email, push notifications, SMS marketing, in-app messaging, behavioral messaging, customer journeys, user onboarding, email automation, audience segmentation, customer engagement