Consumer Edge

Founded by Kevin Carson in 2015

Track consumer spending and benchmark competitor revenue using transaction data

Pricing model

Paid

Rating

★ People love it

Time to value

Immediate

You can use Earnest Analytics to track consumer transaction data, forecast company revenue, and monitor competitor market share in near real-time. The service cleans and organizes raw credit card, debit card, and receipt datasets from millions of accounts to show actual customer buying trends. You can study customer retention, analyze changes in average ticket sizes, and see how macroeconomic events impact consumer spending. Teams can run cohort analyses across specific demographics or geographies to validate investment ideas or guide retail merchandising and pricing strategies.

What Consumer Edge does

Analyze consumer transaction datasetsForecast quarterly revenue growthCompare customer retention metrics across competitorsBuild custom consumer demographic cohortsExport normalized retail sales figuresTrack market share changes across merchant categoriesValidate financial models against actual consumer spend trendsTrack consumer credit and debit card transactions across millions of accountsClean and normalize raw spending datasets with proprietary algorithmsPredict quarterly company revenue trends before official earnings releasesSegment customer cohorts by brand preference, income, and geographic areaMeasure customer retention rates and repeat purchase frequencyAccess curated reports and spending views via the Dash analytics interfaceMonitor merchant performance and transaction volumes with a one-day reporting lag