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Enterprise Layer Intelligence
Categories/Social Media Marketing/Drop
Drop

Drop

Founded 2022

Sell products and run automated marketing campaigns directly through Instagram direct messages

Pricing model

Paid

You can use Drop to connect with social media followers and sell products directly inside direct messaging channels. The application links to Instagram to send automated direct messages, run private sales, launch exclusive drops, and host interactive giveaways. You can target audiences through click-to-message ad campaigns, collect zero-party customer data, and deliver tailored product notifications. It allows you to replace standard email signups with chat opt-ins, track customer engagement across conversational campaigns, and turn social media interactions into completed store checkouts.

What Drop does

Trigger automated DM sequences when users comment on postsSend private sale links directly to social media followersRun Meta click-to-direct ad campaignsCollect shopper preferences and feedback through automated chat flowsSet up recurring direct message notifications for new product launchesTrack open rates and click-through metrics across DM campaignsManage subscriber lists gathered directly from social media chatsDirect selling inside Instagram direct messagesClick-to-direct advertising funnels with Meta adsAutomated direct message workflows for comments and mentionsZero-party customer data collection through DM conversationsRecurring notification broadcasts for drops and launchesPre-built templates for giveaways, private sales, and product releasesDirect messaging analytics with open and click-through metrics

Pricing breakdown

Pricing model: Paid

PlanList price
Starter (per site)$99 / mo
Starter (per site) (paid yearly)$14,388 / yr total
Scale (per site)$249 / mo
Scale (per site) (paid yearly)$32,388 / yr total

Frequently asked

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Drop, social commerce, Instagram DMs, direct messaging, click to direct, Instagram automation, social CRM, product drops, private sales, Meta ads, DM marketing, lead generation, customer engagement, conversational commerce, zero party data