Demandbase

Founded by Chris Golec in 2007

Target B2B accounts with AI-driven buying signals and coordinated sales actions

Pricing model

Demo

Rating

★ People love it

Time to value

Long Setup (> 1 day)

You can use Demandbase to run account-based marketing (ABM) for B2B teams. It identifies which companies are actively looking to buy, maps out the buying group within those accounts, and helps marketing and sales teams act on that data together. You can run targeted ads, prioritize sales outreach, track engagement across accounts, and measure which programs actually generate pipeline. It connects marketing, sales, and revenue operations around shared account priorities.

What Demandbase does

Build a list of in-market accounts showing intent to buyCreate targeted ad campaigns aimed at specific company accountsSend buying group engagement data to CRM for sales follow-upScore accounts by likelihood to convert based on behavioral signalsTrack engagement across an account's full buying teamMeasure pipeline contribution from specific marketing programsSet up automated alerts for sales when accounts hit activity thresholdsReport on account-level engagement across all channels in one dashboardIdentifies which accounts are actively researching your product using intent signalsMaps out buying groups within target accounts, showing roles and engagement heatmapsRuns targeted B2B display ads and connected TV directly to named accountsShows sales reps which accounts are active and who is involved in real timeConnects marketing and sales teams around the same account priority listTracks which programs and channels actually generate pipeline revenueAI agents that automate GTM actions based on account signalsEmbeds customer data across accounts, contacts, and engagement in one view