Confido

Founded by Justin Hunter in 2020

Manage retail accounting, trade promotions, and supply forecasting for consumer packaged goods brands

Pricing model

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Confido to manage trade promotions, automate retail accounting, and forecast supply and demand for consumer goods businesses. The system connects retail point-of-sale numbers, distributor metrics, and ERP records into a single workspace. Sales teams can track promotion spending and calculate return on investment, while finance teams automate deduction management, cash applications, and invoice disputes. Operations managers can build statistical demand forecasts based on live store data, helping brands avoid out-of-stock scenarios and cut unnecessary overhead while expanding retail distribution.

What Confido does

Reconcile customer deduction claims against trade promotion agreementsGenerate statistical shipment forecasts from historical retail salesSubmit automated dispute packages for retailer compliance feesImport syndicated scanner data and distributor inventory reportsCalculate return on investment for trade marketing campaignsMatch incoming bank payments to outstanding retail invoicesAutomates deduction management and retailer dispute resolutionMatches remittances and streamlines cash application workflowsForecasts demand and shipments using live sales and statistical modelsPlans trade promotions and tracks return on investmentPulls point-of-sale data from retailers and distributors automaticallyDetects duplicate and invalid retailer chargebacks

Pricing breakdown

Pricing model: Book a demo

Tutorials & Demos

Frequently asked

Walmart, UNFI, KeHE, IRI, Circana, NetSuite ERP, Microsoft Dynamics 365, SAP Business One, QuickBooks Online, Walmart Retail Link, UNFI / KeHE Portals, Circana (IRI) / NielsenIQ, Amazon Vendor Central, NetSuite (Native), UNFI & KeHE Portals, IRI / Circana Data, SAP S/4HANA, Sage Intacct

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