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Enterprise Layer Intelligence
Categories/Email Marketing/CleverTap
CleverTap

CleverTap

Founded by Anand Jain in 2013

Send personalized push notifications, emails, and in-app messages to retain active app users

Pricing model

Free Trial

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use CleverTap to track user actions, analyze behavior, and send targeted messages across multiple channels. It connects mobile push notifications, email, SMS, WhatsApp, and in-app popups into single customer journeys. You can set up experiments to find the best delivery times and offers for specific segments. The system predicts churn risk and purchase intent so you can intervene before users leave. It also includes loyalty rewards management and real-time reporting to measure retention, conversion rates, and engagement across your mobile apps and websites.

What CleverTap does

Create automated multi-channel messaging workflowsSegment users by past purchase behavior and engagementSchedule push notifications for specific time zonesRun multivariate tests on email subject lines and creativesAnalyze customer retention curves and churn ratesConfigure in-app popups and banner announcementsDistribute loyalty coupons and promotional rewardsOmnichannel campaign orchestration across push, email, SMS, and WhatsAppBehavioral segmentation and real-time user activity trackingPredictive models for conversion probability and churn riskDynamic personalized nudges with automated send-time pickingBuilt-in rewards and loyalty program managementIn-app and web messaging buildersExperimentation with multivariate testing

Pricing breakdown

Pricing model: Free trial

PlanList price
Core$85 / mo

Tutorials & Demos

Frequently asked

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CleverTap, marketing automation, push notifications, in-app messaging, email marketing, SMS marketing, WhatsApp campaigns, user retention, customer segmentation, churn prediction, AB testing, lifecycle marketing, mobile engagement, customer data, behavioral analytics