Bombora

Founded by Mark Connon in 2014

Track B2B buyer intent data and identify anonymous website visitors to improve sales outreach

Pricing model

Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Bombora to track business research activity and uncover which companies are actively searching for your products or services. It gathers data across a vast cooperative of business publishers to measure intent signals through its Company Surge indicators. You can also identify anonymous visitors browsing your corporate website, enrich account records with firmographic details, and build custom B2B target audiences for digital ad campaigns. Finally, you can send these intent insights directly into your customer relationship manager and marketing automation systems to prioritize sales outreach.

What Bombora does

Identify accounts showing surge in interest for specific B2B topicsDe-anonymize website traffic to reveal visiting company namesExport targeted audience lists to digital advertising channelsSync buyer intent scores into your customer relationship managerTrack target account engagement during advertising campaignsTrigger sales alerts when key accounts begin evaluating competitorsMonitors content consumption across thousands of business publishing sitesCompany Surge indicators that highlight abnormal spikes in topic researchIdentifies anonymous business visitors landing on your websiteBuilds targeted account audiences for major digital advertising networksCovers more than 25,000 distinct B2B intent topicsMeasures account-level and buying group reach across active ad campaigns

Pricing breakdown

Pricing model: Paid

Frequently asked

The Trade Desk

Want a tailored answer?

See whether Bombora fits your stack.

Techbible weighs Bombora against what you already pay for, your team shape, and the work that's actually happening. Free to start.

Side by side

Compare Bombora

Search the catalog or pick a similar tool to compare pricing, features, and fit.

Or pick from similar tools

More in Sales Enablement

All tools →

Megaphone

Automate referral requests to happy B2B customers to drive warm sales pipeline

Needle

Find qualified leads and run multichannel outbound campaigns directly from your AI agents

RateHighly

Collect customer reviews, Net Promoter Scores, and testimonials automatically through email and in-app prompts

SendTrumpet

Create personalized digital sales rooms to share collateral and track buyer engagement

Smart Writer AI

Generate personalized cold emails and LinkedIn messages to increase prospect responses

Dripify

Automate LinkedIn prospecting and email outreach campaigns with personalized follow-up sequences

Flippa

Buy and sell online businesses, websites, ecommerce stores, and digital assets

HeyReach

Automate LinkedIn outreach across multiple accounts to book meetings and generate leads