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Enterprise Layer Intelligence
Categories/CRM/Affinity
Affinity

Affinity

Founded by Ray Zhou in 2014

Manage investment deal flow and investor relationships automatically

Pricing model

Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Affinity to manage deal pipelines, track interactions, and map professional relationships across private equity and venture capital investments. It captures emails, meetings, and calendar events automatically to keep contact records up to date without manual data entry. It scores connection strength between team members and external contacts to reveal warm introduction paths. You can also review automated meeting briefs, enrich company profiles with market data, and track communications with founders, bankers, and limited partners throughout the entire investment lifecycle.

What Affinity does

Sync email and calendar activity to contact profilesMap relationship connections across investment networksGenerate pre-meeting briefing documentsUpdate investment pipeline stages after partner callsIdentify warm introduction paths to startup foundersEnrich company profiles with third-party market dataCaptures emails and calendar meetings automatically without manual loggingCalculates relationship strength scores based on team communication historyFinds warm introduction paths to company founders and executivesEnriches company records with data from external market data sourcesGenerates meeting briefs with recent contact context before scheduled callsTracks banker and adviser coverage across long-cycle transactions

Pricing breakdown

Pricing model: Paid

PlanList price
Essential (per user) (annual billing)$2,000 / mo, billed annually
Scale (per user) (paid yearly)$2,300 / yr total
Advanced (per user) (paid yearly)$2,700 / yr total

Frequently asked

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Affinity, CRM, private equity, venture capital, deal flow, relationship management, pipeline tracking, deal sourcing, contact management, investor relations, private credit, dealmaking, meeting briefs, data enrichment