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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Zylotech (Acquired)
Zylotech (Acquired)

Zylotech (Acquired)

Founded 2014

Unify and enrich business customer data to improve marketing and sales targeting

You can use Zylotech to unify, clean, and enrich your business customer data across sales and marketing systems. It consolidates account records from multiple sources, resolves duplicate identities, and updates outdated contact information. The software continuously monitors target accounts for buying intent and personnel changes, giving sales and marketing teams accurate account insights. You can build targeted account lists, score prospect likelihood to buy, and feed synchronized customer records directly into your existing marketing automation and CRM databases for coordinated outreach campaigns.

What Zylotech (Acquired) does

Deduplicate contact and company recordsEnrich lead profiles with firmographic dataTrack target account intent signalsUnify customer profiles across systemsScore sales accounts using predictive modelsTrigger alerts for executive job changesUnifies contact and account data from disconnected marketing systemsCleans and updates contact databases with fresh firmographic recordsIdentifies account purchasing intent using predictive modelsResolves duplicate profiles across marketing automation tools and CRMsMonitors job changes and organizational updates at target accountsSegments audiences dynamically based on buying signals and activity

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Zylotech, Customer Data, B2B data, data enrichment, predictive scoring, account based marketing, lead scoring, customer insights, data cleansing, intent data, sales intelligence, data unification, identity resolution, marketing analytics, customer data management