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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Adverity
Adverity

Adverity

Founded by Alexander Igelsböck in 2015

Extract, harmonize, and deliver marketing data across hundreds of sources to your data warehouse

Pricing model

Demo, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Adverity to connect marketing data from hundreds of advertising, analytics, and CRM sources into your preferred data warehouse. It automatically harmonizes varying metrics across different platforms so costs and performance figures match accurately. The system also includes a knowledge layer that translates marketing concepts into structured data queries for artificial intelligence models. Your team can run automated reports, catch tracking errors before they hit dashboards, monitor data quality continuously, and answer complex cross-channel marketing questions using natural language without writing custom code.

What Adverity does

Connect advertising accounts to data warehousesHarmonize naming conventions across marketing platformsSchedule automated data extractionsMonitor data quality and detect tracking anomaliesQuery marketing metrics using natural language promptsExport transformed marketing datasets to BI toolsTrack historical campaign performance metricsPulls marketing data from over 600 connectorsHarmonizes metrics like cost and spend across different ad channelsSends clean data directly to warehouses like Snowflake and BigQueryDetects schema changes and field renames automaticallyTranslates marketing terminology for AI models with Adverity AtlasMonitors data pipelines continuously to identify reporting errorsMasks personally identifiable information before passing data to language models

Pricing breakdown

Pricing model: Book a demo

View full pricing page ↗

Frequently asked

SnowflakeSnowflakeDatabricksDatabricksFireboltFireboltPostgreSQLPostgreSQLOpenAIOpenAIAnthropicAnthropic

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Adverity, Adverity Atlas, Adverity Connect, marketing ETL, marketing data intelligence, data harmonization, marketing analytics, data warehouse integration, Snowflake connector, BigQuery connector, marketing knowledge layer, cross-platform reporting, data governance, ROAS tracking, automated data pipeline