Veeva PromoMats

Founded by Peter Gassner in 2013

Manage compliant promotional materials and digital assets for life sciences companies

Cost

Demo

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use Veeva PromoMats to manage the full lifecycle of promotional content in the life sciences industry. It handles creation, review, approval, and distribution of marketing materials while keeping everything compliant with regulatory requirements. You can store and organize digital assets, track document versions, run medical-legal-regulatory (MLR) review workflows, and ensure only approved content reaches the field. It connects with other Veeva commercial tools for end-to-end content management.

What Veeva PromoMats does

Upload and categorize promotional materials into a digital asset libraryAssign MLR review tasks to medical, legal, and regulatory team membersSet expiry dates on promotional documents so they auto-retireLink claims in a promotional piece to approved reference documentsRestrict content distribution by geography, brand, or user roleTrack document version history and reviewer comments in one placePush approved content to Veeva CRM for field rep accessGenerate audit trail reports showing approval workflows for each documentTracks each promotional document through the full MLR (medical, legal, regulatory) review and approval processStores all approved promotional assets in one centralized digital library with version controlAutomatically expires outdated or withdrawn promotional materials to prevent field useLinks claims made in promotional materials back to source documents for audit trailsControls which sales reps and markets can access specific approved contentIntegrates with Veeva CRM so reps only present approved, current materials to healthcare professionalsProvides audit-ready reporting on who approved what content and whenSupports global content management across multiple countries and regulatory environments