Founded by Peter Gassner in 2011
Manage, review, and approve regulated promotional marketing assets and medical compliance materials
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You can use Veeva PromoMats to create, review, approve, and distribute compliant promotional materials for life sciences organizations. The system stores commercial content in a central digital asset library and manages the medical, legal, and regulatory review process. Teams can annotate drafts, track reference citations, monitor copyright expirations, and ensure every claim connects to scientific evidence. It also coordinates global content distribution, allows local teams to adapt approved global assets, and automatically archives outdated marketing files to prevent accidental distribution of non-compliant claims.
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