Switchboard Software

Founded 2014

Unify revenue data across ad servers and finance systems into central analytics storage

Pricing model

Demo

You can use Switchboard to combine fragmented advertising, monetization, and financial data into a clean, centralized data warehouse. The system connects directly to ad servers, supply-side services, and order management tools to normalize your incoming metrics automatically. It handles schema updates behind the scenes and maintains strict audit trails for governance. Business teams can query clean revenue datasets using natural language assistants like Claude or Gemini, review cross-channel reports, and set up alerts that detect critical drop-offs in direct or programmatic campaign revenue.

What Switchboard Software does

Connect ad servers and monetization systems to BigQueryReconcile billing discrepancies between programmatic and direct revenueConfigure automated alerts for yield anomaliesQuery cross-channel advertising data with plain-English promptsAudit data lineage across financial reporting pipelinesMap disparate marketing campaign schemas into a unified data modelPre-built connectors for ad servers, SSPs, OMS, and finance systemsAutomatic schema detection to adapt to upstream partner changesDirect Google BigQuery integration for querying data with LLMsAutomated revenue reconciliation across direct and programmatic channelsBuilt-in audit trails and data lineage trackingRevenue monitoring alerts for pacing dips and inventory suppressionRole-based identity and access management controls

Pricing breakdown

Pricing model: Book a demo

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