Founded by Mike Roberts in 2006
Research competitor search marketing keywords and track ad campaigns on Google
Pricing model
Paid
Rating
★ People love it
Time to value
Immediate
You can use SpyFu to search for any competitor and see every keyword they buy on Google Ads or rank for organically. It reveals historical ad copy tests, backlink profiles, and organic ranking shifts over eighteen years of data. You can track your daily keyword positions, uncover gaps where competitors outrank you, and discover profitable search terms to target. The system also audits websites for technical SEO problems and suggests negative match keywords to prevent wasted spend in paid ad campaigns.
What SpyFu does
Pricing breakdown
Pricing model: Paid
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