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Enterprise Layer Intelligence
Categories/Advertising/SplitMetrics
SplitMetrics

SplitMetrics

Founded by Ritvik M. in 2015

Manage and automate Apple Ads campaigns, app store optimization, and mobile growth

Pricing model

Free

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use SplitMetrics to manage and scale mobile app marketing campaigns across Apple Ads and app stores. The product tracks competitor keywords, analyzes share of voice, and automates bidding and budget allocations using predictive models. It allows marketing teams to conduct A/B tests on store listings to improve conversion rates and link advertising data with mobile measurement platforms to track post-install revenue. It also includes an automated assistant to answer performance questions and suggest campaign adjustments.

What SplitMetrics does

Automate Apple Ads bidding rules and budget allocationsRun A/B tests on mobile app store creative assetsTrack keyword rankings and search popularity scoresMonitor competitor share of voice across app store categoriesAudit metadata and descriptions for app store search ranking improvementsConnect mobile measurement platform conversion metrics to ad campaignsAutomated Apple Ads bid and budget management using predictive modelsApp store A/B testing for product page visual assets and descriptionsKeyword tracking across 500 million keywords and category benchmarksDirect integration with mobile measurement platforms to measure post-install ROASConversational AI agent that generates custom action plans based on account performanceCompetitor share of voice monitoring by geographic region and category

Pricing breakdown

Pricing model: Free

Frequently asked

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SplitMetrics, SplitMetrics Acquire, App Radar, Apple Ads, Search Ads, app store optimization, ASO, mobile user acquisition, mobile marketing, keyword intelligence, share of voice, app store AB testing, Samba AI, Iris AI